Sales of Manchester United's new adidas jerseys broke the existing megastore record by almost 50 per cent.
The
German sportswear giant's chief executive Herbert Hainer revealed the
staggering detail during a conference call following an announcement of
their Q2 results to the stock exchange.
Adidas signed a 10-year world record £750m deal to take over as United's kit manufacturers from Nike.
(L-R) Ashley Young, Juan Mata and Danny Blind model the new adidas strips after a world-record £750m deal
New signing Bastian Schweinsteiger (centre) also helped unveil the new adidas number for the Red Devils
Daley Blind impales glass wearing the new Manchester United home strip which has proved popular
They
launched the club's new home kit on August 1 and the contract would
appear to be paying dividends already - with Hainer admitting bosses
were staggered by demand.
'Last
Saturday we reunited with Manchester United, one of the most popular
and successful football teams in the world, and unveiled their new home
jersey,' he said.
'The
initial response has really blown us away as it has exceeded all
expectations in both the club's and our own brand channels.
'The Old Trafford Megastore saw a record demand for a non-match day, almost 50% up on the previous record.'
Adidas are supplying Manchester United's strips for the first time in the Premier League era
The new Manchester United kit was launched last Saturday and sales have been up almost 50 per cent
Hainer added that online orders were up four times on the previous record.
'The
Man U e-com channels formed United Direct, so equally high demand, 4
times up on the previous record kit launch,' he revealed.
A
delighted Hainer hailed the 'unprecedented demand' and added that
adidas's wholesale partners had 'experienced the biggest-ever launch day
on Saturday'.
'This success confirms again that Man United is not just a football club,' he added.
'With
more than 650 million fans globally, it is, without doubt, one of the
world's most supported sports symbols. This special club has not only a
rich history, but also a reputation for success and the unexpected.'
Adidas are expected to reveal United's two away kits on August 11.
THE BIGGEST KIT DEALS IN EUROPEAN FOOTBALL - LED BY UNITED
*Liverpool
announced their £150m deal with Warrior in 2012, but confirmed New
Balance would become their kit supplier from 2015/16 in a multi-year
partnership. New Balance are connected with Warrior, and the new deal is
reportedly worth £300m, putting them joint-third in the list with Chelsea.
0 My Comment:
Post a Comment